The notion where Per Aspera began: the only way to the stars is through the difficulties.
“Through Difficulties”
Per Aspera — Latin for ‘through difficulties’ — is a new media platform for the people in the pursuit of the Next American Century. This pursuit is not for everyone. The work is hard, the timelines are long, and the scars go unnoticed. But our guess is that you’re a fellow masochist who — like us — is here because you know in your heart that American greatness can only be built through doing hard things. So, we created Per Aspera for you: a place to share what we know and what we don’t with each other, the playbooks, the hard truths, the signals and the all the open questions.
We’re practitioner-led vs. journalist-observed. And we don’t deal in absolutes: we reject the doomer’s eulogy that says America is finished and we equally reject the accelerationist/techno-optimist’s rapturous take that AGI will solve everything, or the VC’s view that VCs will, or anyone else who thinks a single entity will. We don’t share the Washington (strawman) statist’s view that our problems can be handed to the government to solve, nor the libertarian’s faith that the invisible hand alone will do the job. America’s challenges, the solution space, and our perennial pursuit of exploration, prosperity, security, and dynamism require a wide, deep coalition. And this story cannot be flattened into either (i) it’s so over or (i) we’re so back.
As such, our scope is the full spectrum of America’s technological, industrial and cultural infrastructure. Part of the founding credo of Per Aspera was to not draw walls between industries, disciplines, systems, generations, coasts or party lines. We believe breadth vs. depth is a false choice. Once you’ve gone down the rabbit holes of sustained Mach 5 combustion, photonic computing, fusion plasma, orbital thermal management, or advanced alloys, you realize: we’re not so different after all. We are not a “space” or “energy” or “defense” or “compute” tribe. Our only agenda is the pursuit of American greatness and we are, therefore, a hard pursuits tribe.
“Bragging Rights”
118 Published Pieces, 24 Teardown’s, 12 Anti-Memos, 259,694 words (and counting), 80+ countries reached, 3,000+ reader replies across 13 countries, and read inside NASA, SpaceX, Blue Origin, In-Q-Tel, Boeing, Anduril, Northrop Grumman, NVIDIA, Siemens, IBM, Microsoft, Amazon, JPMorgan, a16z, MIT, Stanford, Caltech, Georgetown, Harvard, West Point, Deloitte, KPMG, the Pentagon, and The White House.
We’re supported by the country’s (and world’s!) leading industrial teams: Out of This World Design, Albedo, Anello, CesiumAstro, Closeshoring, Cyrus Ventures, Divergent, Epsilon, Firefly Aerospace, Forward Deployed, Mandala Space Ventures, Skyryse, Sophia Space, Space Capital, Stoke Space, and The Economist.

Anti-Values
Choosing to cover subjects of rigor and building real momentum through progress instead of noise.
Facing the world as it is, knowing that truth is the only foundation strong enough to build the future.
We win the next century by acting as one — Americans and allies aligned toward a shared mission.
Honoring our history by surpassing it, rather than clinging to golden ages of the past.
Earning trust through independence, letting truth guide the narrative — not influence, access, or agenda.

